Hi, I’m Andrey, product designer & leader
Product designer and leader with 20 years of experience building and scaling regulated, multi-party digital products across FinTech, SaaS, Web3, and Pharma.
linkedin.com/in/andy-ad
and.derbenev@gmail.com
I work end-to-end — from product strategy and system design to production-ready interfaces — with a focus on reducing complexity, enforcing quality, and delivering measurable outcomes.
Most of my work lives in products where mistakes are expensive: financially, operationally, or legally. I’ve led design for institutional platforms handling real-world assets, compliance-heavy workflows, and multi-party interactions across jurisdictions.
I focus on making complex systems understandable and usable. To achieve that I align business goals, regulatory requirements, and user confidence into coherent product experiences.
What I do
My work covers the full design lifecycle for digital products
- End-to-end design and data-dense interfaces
- System and workflow design for regulated, multi-party environments
- Product discovery through interviews, validation, prototyping, and usability testing
- Design governance and quality standards across teams
How I work
Combining user interviews, behavioural data, and domain expertise I build business-aligned products, and simplify flows by reducing or removing unnecessary steps.
I start with system design before screens, defining flows, states, and roles to ensure clarity, hierarchy, and consistency.
I measure impact and iterate when outcomes fall short.
Case Studies
900M euro of tokenized assets
Institutional Tokenization Platform
Regulated institutional-focused web3 ecosystem for digitizing, trading, settlement and ownership of RWA, built on top of Hyperledger Fabric SDK.
Open case study
AI-based MarTech
Referral Programs SaaS
Codenamed reChain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools
Open case study
Empowering business on scale
Digital Sales Aid for Pharma
I've build team and established work processes while creating innovative products for big B2B clients in pharma, consumer goods and other segments
Open case study
Web3 product design
Digital assets exchange for institutionals
First ever Hybrid Digital Asset Exchange with Bloomberg-inspired OTC Desk, and unique market positioning with high-frequency trading support
Open case study
References
Max Votek
Managing Partner at Customertimes
I have had the pleasure of working with Andy Derbenev in his capacity as a Manager and Team Lead at Customertimes, and I am thoroughly impressed by his exceptional leadership and managerial skills. Andy has a unique ability to streamline operations, enhancing the productivity and creativity of the design team.
Read full text on LinkenIn
Ely Tolen
Senior Sales Executive at vestr
Andy's organizational skills are exceptional, allowing him to lead complex projects with ease and ensure that all aspects are managed efficiently. His attentive listening skills ensure that client and team needs are always understood and addressed.
Read full text on LinkenIn
I worked closely with Andy on the design of a complex FinTech product. One of Andy's greatest strengths is his collaborative approach to design. Andy actively seeks feedback, listens attentively to stakeholders' needs, and effectively incorporates suggestions into designs. Andy is a valuable team player who contributes innovative ideas and solutions to enhance the overall user experience.
Read full text on LinkenIn
©2026 Andrey Derbenev
Hi, I’m Andrey, product designer & leader
Product designer and leader with 20 years of experience building and scaling regulated, multi-party digital products across FinTech, SaaS, Web3, and Pharma.
linkedin.com/in/andy-ad
and.derbenev@gmail.com
I work end-to-end — from product strategy and system design to production-ready interfaces — with a focus on reducing complexity, enforcing quality, and delivering measurable outcomes.
Most of my work lives in products where mistakes are expensive: financially, operationally, or legally. I’ve led design for institutional platforms handling real-world assets, compliance-heavy workflows, and multi-party interactions across jurisdictions.
I focus on making complex systems understandable and usable. To achieve that I align business goals, regulatory requirements, and user confidence into coherent product experiences.
What I do
My work covers the full design lifecycle for digital products
- End-to-end design and data-dense interfaces
- System and workflow design for regulated, multi-party environments
- Product discovery through interviews, validation, prototyping, and usability testing
- Design governance and quality standards across teams
How I work
Combining user interviews, behavioural data, and domain expertise I build business-aligned products, and simplify flows by reducing or removing unnecessary steps.
I start with system design before screens, defining flows, states, and roles to ensure clarity, hierarchy, and consistency.
I measure impact and iterate when outcomes fall short.
Case Studies
900M euro of tokenized assets
Institutional Tokenization Platform
Regulated institutional-focused web3 ecosystem for digitizing, trading, settlement and ownership of RWA, built on top of Hyperledger Fabric SDK.
Open case study
AI-based MarTech
Referral Programs SaaS
Codenamed reChain, this service allows easy creation, management and participation in referral programs. Meant for businesses, with human-centered design and powerful tools
Open case study
Empowering business on scale
Digital Sales Aid for Pharma
I've build team and established work processes while creating innovative products for big B2B clients in pharma, consumer goods and other segments
Open case study
Web3 product design
Digital assets exchange for institutionals
First ever Hybrid Digital Asset Exchange with Bloomberg-inspired OTC Desk, and unique market positioning with high-frequency trading support
Open case study
References
Max Votek
Managing Partner at Customertimes
I have had the pleasure of working with Andy Derbenev in his capacity as a Manager and Team Lead at Customertimes, and I am thoroughly impressed by his exceptional leadership and managerial skills. Andy has a unique ability to streamline operations, enhancing the productivity and creativity of the design team.
Read full text on LinkenIn
Ely Tolen
Senior Sales Executive at vestr
Andy's organizational skills are exceptional, allowing him to lead complex projects with ease and ensure that all aspects are managed efficiently. His attentive listening skills ensure that client and team needs are always understood and addressed.
Read full text on LinkenIn
I worked closely with Andy on the design of a complex FinTech product. One of Andy's greatest strengths is his collaborative approach to design. Andy actively seeks feedback, listens attentively to stakeholders' needs, and effectively incorporates suggestions into designs. Andy is a valuable team player who contributes innovative ideas and solutions to enhance the overall user experience.
Read full text on LinkenIn
©2026 Andrey Derbenev